Seth Adler
New York, NY - 516 827-4952 -
Sales Force Management · Major Account Management · Strategic Planning


A competitive sales and marketing executive that brings to bear a unique blend of sales, business development, marketing and general management experience.  A sales background in the MSO market with a proven track record of success in attaining revenue and market share goals.  Knowledge of the channel, System Integrators, MSO, Carrier and distribution.  Strong technical knowledge of the hardware, software, and telecommunications components of Ethernet & optical infrastructures.  Ability to drive new business models and to leverage a strong industry / customer network. 


MRV Communications            1/06 – Present

Director Sales MSO Cable

                  Build / Manage MRV’s top performing sales team, 150% of Goal for 2010 (accounts for 14% of global sales)

                  Hands on focus of the Top 25 MSO accounts (Cablevision, TWC, Comcast, Cox, Mediacom and Brighthouse)

                  Specific focus on Business Class Services (Leverage extensive Enterprise experience with MSO product marketing)

                  Define the MSO go-to-market strategy including messaging, advertising, social media and ad placement

                  Negotiated TWC Master Sales Agreement

                  Represent MRV at CableLabs DPoE Phase II working group, and Business Services over DOCSIS initiative


Luminous Networks            4/05 – 12/05 (dissolved in 12/05)

Sales Manager Eastern Region

                  Create a $6M pipeline from the ground up, $2.5M quota

                  Focus on the Incumbent LECs, Emerging Carriers and MSO Market (Cablevision, RCN and Scientic Atlanta)

                  Hunt for triple play, Ethernet services and backhaul transport projects along the East Coast (Florida to Maine)

                  Coordinate opportunities with video head end, IP set top box and BLC vendors

                  Develop and establish reseller partnerships


3Com Corporation                        3/03 – 3/05

Segment Sales Director

                  Responsible for growing healthcare sales, 50% from $20M to $30M, 120% of goal. $25M quota.

                  Spearheaded cross-departmental efforts to reposition 3Com from SMB to large enterprise market focus on top four vertical markets

                  Recruit and develop strategic relationships with key vertical manufacturers and application vendors

                  Plan and implement marketing strategies in the Americas & Europe, including lead generation

                  Sell & position Ethernet L2/L3, Security, Wireless, IP Telephony platforms


Cisco Systems                        12/99 – 2/03

7/02 –2/03 (Acquired by Cisco)

Sales Director, Riverhead Networks,

                  Create a sales pipeline of $10M from the ground up, $2.5M quota

                  Hunt for MSO, carrier and Federal prospects as the first US based employee

                  Drive the definition of security based managed security services for carriers to sell to enterprise customers

                  Established trials at tier-1 carriers including Sprint, MCI, C&W, and MFN

                  Product planning with Israel based product managers


 6/00 – 6/02

Regional Manager  

                  Responsible for growing sales 80% from $25M to $45M.

                  Build and manage a team of 19 Account Managers and Systems Engineers to focus on Northeast carriers

                  Assist customers in the acquisition of working capital, operating leased and institutional investors

                  Create new programs to source enterprise customers for service provider accounts

                  Achieved a customer satisfaction rating of 5.0 (perfect score)

                  Recipient of Top MAM award for Energy & Utility Operation

            12//99 – 6/00 (Acquired by Cisco)

Vice President - North American Sales & System Engineering, Pentacom

         Achieve 100% of goal.  $2.5M quota in sales to MSO and tier-1 service providers (Road Runner, Sprint, & AOL)

                  Established key sales & and account development processes

                  Manage account relationships with key tier-1 ISPs, product acceptance criteria and key test metrics

                  Product planning with Israel based product managers


3Com Corporation                        3/95 – 12/99

3/98 – 12/99

Regional Sales Manager - US Channel Sales (Enterprise & Service Provider)

                   Managed National System Integration sales group, responsible for $250M in annual sales for Carrier and Enterprise markets

                  Plan and manage technical pre-sales training curriculum for Partners and Field

                  Augment eBusiness and Marketing Response Mgmt. teams

           Coach account teams on developing strategic sales plans

  Set technical direction for and manage a national team of seven sales professionals

          Established a pre-sales high touch configuration hot-line branded the “Connection Center"

3/95 – 6/98

ATM Specialist - Global Systems Design Center (Global Enterprise Sales Specialist)

                  Initiated the Virtual Team model at 3Com as a Team Leader of ATM Specialist throughout North America.  

                  Senior ATM Specialist with Global Named Account responsibility for systems assurance and design verification

                  Coach account teams and channel partners in strategic account sales

                  Product planning with Israel based manufacturing divisions

                  Initiated and maintained several strategic vendor partnerships for 3Com: K-Net, RADcom

                  Represented 3Com to industry analysts and trade groups; Tolly, Strategic Network Consulting (Bradner)


Bankers Trust                                                  9/94 – 3/95

Assistant Vice President  – Client Server Engineering


Donaldson, Lufkin & Jenrette             11/91 – 9/94

Manager Network Architecture - Fixed Income Division


cITIBANK, N.A.                                                      9/89 - 11/91

Network Service Manager - Residential Real Estate


Thomson McKinnon Securities, Inc.     8/86 - 9/89

Senior LAN Analyst - PC Support Group           







New York, NY

June 1987

Bachelor of Business Administration

Major: Management Information Systems and Analysis

Minor: Managerial Finance

IronMan Finisher

Lake Placid, NY

July 2010

July 2009

Goal oriented accomplished Triathlete

Silent Auction Committee

SkiTam / CTAM

2009 - Present


Cable Industry initiative to raise funds for the US Paralympic Ski Team


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